My work with Si Group was to create a holistic brand identity that reflects this fearless, forward-thinking attitude. From the basis of the brand style guide to the user-centred website design and the supporting assets that go along with it, every element was meticulously crafted to represent the values of the group visually. The output is not a logo or a colour scheme, but a cohesive and effective representation of a company that will drive innovation and leave its mark.