Cakes x Crumbs

This project consisted of a complete rebrand of home-based cake business Cakes x Crumbs, ultimately wanting a cleaner and more contemporary feel. I developed a new logo for them that astutely connects the words "cakes" and "crumbs" with an 'x' composed of a stylised spoon and spatula, creating an immediately recognisable, friendly, and contemporary mark nicely encapsulating their hand-baked goods and friendly brand persona.